’International Touring Exhibition of Cross-Cultural Brand Design from the Yangtze Delta Region’
13 – 30 July
The exhibition Transcultural Innovation Design presents a selection of design projects by students of Zhejiang Wanli University in Ningbo (China), created in the fields of visual communication, product design, digital media and contemporary creative industries.
The exhibited projects are based on research into the cultural heritage of various regions in China and its application in contemporary forms of visual communication. Through graphic design, branding, packaging design, digital media and innovative visual systems, the authors demonstrate how traditional cultural content can be differently presented and communicated.
The exhibition forms part of an international project supported by the National Arts Fund of China, which aims to promote intercultural dialogue and foster cooperation among educational, artistic and cultural institutions in China and Europe.
Featuring more than 90 projects, the exhibition offers visitors an opportunity to learn about contemporary design practices bridging tradition and innovation as well as connecting local cultural identity and global communication directions. At the same time, the exhibition provides an insight into current educational and research practices of one of the leading Chinese universities and facilitates the exchange of knowledge and experiences in the fields of visual culture and design.